Hi, I’m Duong Luu — a media and branding creative with a passion for visual storytelling, fashion, and cultural expression.

I hold a Bachelor’s degree in Media Management from St. John’s University and recently earned my Master’s in Television & Media Management from Drexel University. These academic foundations have shaped my approach to content creation, blending strategy with creativity.

I’m endlessly inspired by the world around me — from the calm of nature to the chaos of city lights. I love quiet walks, the feeling of sunlight, and the sound of leaves in motion. At the same time, I’m fascinated by the energy of cities like New York, especially the creativity pulsing through billboards, music, and street style. Music has been a constant in my life since childhood — it’s more than a soundtrack, it’s a language I connect with deeply. These things fuel my creative perspective and remind me why I chose to build a career that blends art, culture, and storytelling.

I bring creative visions to life by blending strategy with aesthetics, and storytelling with purpose.

✦ Translating Ideas into Visuals
Whether it’s a moodboard, a social campaign, or a music video, I know how to take a concept and turn it into something people can feel and connect with.

✦ Styling with Intention
From wardrobe prep to on-set support, I understand how fashion communicates identity — and I use that to help artists and brands express who they are.

✦ Creating Content That Connects
I know how to plan, design, and schedule content that doesn’t just look good — it works. I focus on engagement, audience insight, and building a consistent brand voice.

✦ Working Across Teams & Cultures
With experience in both Vietnam and the U.S., I thrive in multicultural environments and love collaborating with designers, photographers, and creatives of all kinds.