Philly Ad Club
Client: Philly Ad Club
Role: Media Strategist
Industry: Advertising + Events
Year: 2024
Location: Philadelphia, USA
Project Overview
As part of my graduate experience in media management, I joined the Philly Ad Club to lead social media strategy and content creation for two of its signature events: Inside the C-Suite: CMO Series and the Impact & Innovation Series. These events brought together top marketing professionals and innovators from across the region, and my work focused on elevating their digital reach.
This project allowed me to apply both creative and analytical skills, translating event goals into engaging content that strengthened the clubās brand and expanded its online presence.
My Contribution
In my role as a media strategist, I developed and executed cross-platform content strategies to drive awareness and engagement:
Designed and scheduled Instagram Reels, LinkedIn posts, and event teasers
Conducted audience research to optimize content tone and timing
Collaborated with designers, photographers, and writers to produce on-brand multimedia assets
Used tools like Hootsuite, Instagram Insights, and Meta Business Suite to track and report performance
Working with Philly Ad Club sharpened my ability to bridge content strategy and brand storytelling in real time. I gained confidence in managing multi-channel campaigns and learned how to turn live event energy into scroll-stopping digital moments.
What I Learned
This experience proved that thoughtful storytellingāpaired with data and creativityācan turn a one-time event into lasting brand engagement.
