Imperio Vietnam

Client: Imperio 
Role: Content & Branding Assistant
Industry: Fashion + Digital Marketing
Year: 2019–2020
Location: Hanoi, Vietnam

Imperio was a startup born during the early days of the COVID-19 pandemic, founded by a friend who saw the rising wave of local fashion in Vietnam. With global supply chains disrupted, Vietnamese consumers began turning to homegrown labels, sparking a new appreciation for local creativity.

This photo series captures the early days of Imperio, a local fashion startup in Vietnam launched during the COVID-19 pandemic.

Every shot in this collection reflects more than just fashion—it tells a story of resilience, collaboration, and the power of creativity in uncertain times.

Imperio

A.R.T COLLECTION

  • The frame

  • The blank

Personal Experiences

  • At Imperio, a Vietnamese fashion startup launched during the COVID-19 era, I played a key role in shaping the brand’s digital presence during its critical opening phase. I planned and created social media content, documented behind-the-scenes moments of the store launch, and helped define the visual tone that aligned with Vietnam’s rising local fashion scene. My contributions blended storytelling, trend awareness, and brand strategy—bringing authenticity and creativity to a brand built from the ground up.

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Nhanh Len Nhe